| Written by Ronnie |
I’ve always been a fan of minimalist design.
When it comes to memory keeping, I believe this means including only the essential ingredients - words and images - to produce something that is beautiful, meaningful, and memorable.
This in return requires the understanding of and the effective use of two particular design elements:
1) White space
This post will be about the first design element: White space. (In another post down the track, we'll chat about typography.)
When I first started dabbling in graphic design, I was working for a fire protection and security company at the time. It was a very old company and all the marketing materials were very dated and very information-based. The general atttitude of the management team was to try to cram as much text and as many pictures as they could into every single brochure.
Even though I was a young designer, I knew instinctively that this was not the best approach for creating promotional material.
Instead of photo collages on the front cover of brochures, we pushed for a single image. Instead of large amounts of text which took up every square inch of space, we edited text down to short, concise paragraphs to ensure there was sufficient white space in every brochure to make them easier to read.
In short, we injected breathing room into our designs. We focused on less content rather than more.
All this to say that I am a big believer in white space, and for over ten years, it has been a design staple of mine.
Instead of seeing white space as wasted space, try and think of white space as an active design element in itself.
It draws the eye to the content.
It provides relief.
It creates flow from one story to the next.
In other words, don’t think of white space as just negative space - space that’s left over once you’ve crammed everything else in.
In some cases, white space is not actually ‘white space’ as such.
Maybe it’s a light coloured background. Or maybe it’s space in a photo that is merely that − space. (For example, a blank wall, the sky, etc.).
At the end of the day, it’s all about creating breathing room.
And if you are a memory keeper, you too can easily improve the look and feel of your photo books, story books, life albums, scrapbooks, and journals simply by learning to incorporate white space into your imagery, designs, and layouts.
You can read the other posts in this series here.