| Interview by Ronnie |
Today, we are excited to launch a new series where we check in on past students who have either attended one of our workshop events or taken part in one of our online classes. To kick things off, we spoke to Zoe Dent of The Wedding Nest to find out a bit more about her work and what she got out of attending our signature workshop last year.
Can you tell us a bit about you and your family?
I have a background in marketing communications, culminating in being Head of Communications for Dior Parfums & L’Occitane. When I had my firstborn Hunter (who is now four and a half), I shifted my focus and ended up launching The Wedding Nest whilst on maternity leave alongside my friend and business partner, Jacqui Scruby. Since then I’ve also had a girl called Marlowe who is now sixteen months. I’m lucky to have a supportive and inspiring husband, Matt, who has helped make all these wonderful things possible!
How did The Wedding Nest come about and how has your business evolved?
I was on maternity leave and so had the luxury of time (well... somewhat!) and, more importantly, the head space to reconsider my career path to one that would also allow me the flexibility to embrace motherhood. My friend Jacqui was also on maternity leave, and we got chatting about how we couldn’t find a wedding registry that resulted in a beautiful stylish home. This developed into a business plan, and after testing the waters Jacqui and I left our "real" jobs to create the wedding registry we wished we had access to, and we called it The Wedding Nest. Prior to this, I had also started studying nutrition part time, and as I am now also a qualified nutritionist, this has led to the creation of our new business Healthy Luxe Hens, which challenges the traditional trend of tacky hens' parties and, instead, offers stylish and fun workshops you can enjoy with your girl gang.
Describe a typical day for you.
I’m usually up at 5am to squeeze in a workout before the kids are up – I love the endorphin and energy this gives me to embrace the day. I’m lucky in that even if it's a work day, I still get to spend the morning with my kids. Usually we take the dog for a walk or head to the beach for a swim and coffee before I drop them off at preschool. I then "officially" start work at 9.30am and will work through til about 3.30pm. The thing I love the most about running a small business is that
every day is different – one moment I might be meeting brides; the next sourcing cool new gifts; the next grappling with our financials or some more physical storeroom work.
Why were you keen to attend our signature workshop in May last year?
I tend to take on too many things and am wary that I need to re-prioritise my life to make time for "the small things." Neither Hunter or Marley have a completed baby book, yet I think it's so important to document the beautiful milestones of youth. I have been quite good at taking photos – even if just from my iPhone – and loved the idea that I could create beautiful keepsakes that my children and I could cherish.
What were the main highlights of the signature workshop for you?
The inspiration from Ronnie and Trish was infectious, and it was such a beautifully creative day. From a practical level, the tips on how to file and tag photos were a godsend and meant that even if I don't keep on top of creating the books, I know that my filing means this will be quite easy to catch up on when time allows.
Did the workshop change the way you approach memory keeping?
Yes! It made me re-focus on what’s important in life and the beauty of capturing the everyday.
What were the three most useful things that you learnt at our workshop?
Filing, the tips regarding setting small challenges that will ignite your motivation, and the templates which enable making a stylish memory book achievable for us novices!
Looking ahead, what are the stories that you want to document and preserve?
We’re about to head up the coast to Byron for a holiday, so I'm looking forward to creating a mini holiday book. I’m also going to start one for Marlowe’s formative years. I made one for Hunter that documented his second to fourth years. This approach works well for me because I feel it's more manageable than creating a book for each age.
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Our 2016 signature workshop will be held on Friday 1 April, and we currently have one seat left. If you'd like to join us, you can register online here. If you have any questions, feel free to get in touch!